KFC Unveils "Tivo-Proof" Ad

From First Coast News:

JACKSONVILLE, FL -- Advertisers are running into a jam. With more and more people using digital video recorders, people are just zipping through the ads.

One company says you won't want to do that with their latest commercial.

KFC says its latest ad has a hidden message. Apparantly, if you watch the ad in slow motion, you can decode the message, and get a coupon for a free sandwich.

The ad premiers at eight a.m. Tuesday.

So, this could be really cool. As Engadget has pointed out, it could get to the point that companies give free schwag if you repeat whatever phrase that comes out. I can imagine this scenario:

A contest where certain channels would have commercials that if strung together would have a "Grand prize" of sorts. I dunno. It's early, what the hell do you want!